ClearTrust Tracking Signatures Explained
ClearTrust tracking signatures helps you confirm clean traffic instantly.
Find and block fraudulent traffic with proof
Get access to ClearTrust Fraud Firewall with instant proof of clicks analyzed by ClearTrust on your Google Analytics system. You will see a unique ClearTrust Tracking Signature added to every click passing through the ClearTrust system. This signature gives you the confidence that all the clicks recorded on Google Analytics are clean, which is why they are passed on.
Modes of operation
It works in two modes – “Find only” and “Find & Block”:
Find Only Mode – ClearTrust Tracking Signature will be added to all clicks irrespective of being clean or fraudulent. In case of a fraudulent click, additional information will be added to the BTS.
Find & Block Mode – ClearTrust Tracking Signature will be added to all clean clicks only; the fraudulent clicks will be blocked and filtered.
How does it work
1. Enable traps on your ClearTrust panel.
2. Apply ClearTrust Fraud Firewall links to your campaign links and start the campaigns.
3. When clicks start coming in, ClearTrust will start adding BTS to the clicks within the UTM_Term parameter.
Where do I see it on Google Analytics
Just set the Secondary Dimension to Keywords in your reports; you will see the signatures.
What if my affiliates/publishers add it themselves
Your concern is valid, and that’s why we change the signatures regularly to avoid this. In any case, every signature assigned will be unique.
